National Geographic is an American pay television network and flagship channel that is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society, with the operational management handled by Walt Disney Television. National Geographic Travel is an even smaller part of this large conglomeration of companies that has been published since 1984 and publishes 8 issues per year. As it is handled and controlled by multiple larger partners, it can be advertised across varied sources of media and across a wide and varied viewer base. It has been published in many nations across the world including Armenia, Belgium/the Netherlands, China, Croatia, Czech Republic, Indonesia, Latin America, Israel, Poland, Romania, Russia, Slovenia, Spain, as well as the UK and US. National Geographic Traveler also has social media accounts on Facebook, Twitter, Instagram, and Snapchat. I would most likely incorporate the use of social m...
Most forms of media advertise their product through other branches of their parent company, companies such as Disney market many of their movies through advertisements on ESPN as well as other TV stations, etc. But I don't own any other companies so I wont be able to market my product this way. I would mostly advertise through digital media such as wide spread emails, social media-possible creating accounts on platforms such as Instagram and twitter and advertising through that-as well as side bar or banner ads on websites in order to publicize the magazine. As this is presumably as small/start up company, I wont have much expendable money for advertisements so I'll have to advertise on smaller websites in order to first gain a base of regular buyers. Examples of banner ad sizes and layouts are displayed in the picture included.
Comments
Post a Comment