My Target Audience

Many demographics show that the majority of those who travel are a mix of men and women typically in the age groups of 25-35 and 50-65, due to that my target audience are those who are in either of those age groups. It is also directed more towards those with mid to high income levels as they would be the groups with the expendable income to use on traveling over basic living expenses. The travel magazine can be directed at almost any area around the world except for the area that it is focusing on, as anyone could decide that they would want to travel to an area, for example Sarasota, but if someone that is from Sarasota saw the magazine they most likely wouldn't pick it up as they most likely have already been to those places. This magazine would appeal to those who have interests in traveling/ who like to travel as it directly applies to their hobbies and interests.

Comments

Third Quarter Submission

Audience Engagement Research - Travel Magazine Guide to Greece

This magazine is also a travel/destination type magazine and would therefor have a similar target audience to mine, most likely those in the age groups of 25-35 and 50-65 as they have been the age groups shown to travel the most. They most likely marketed their product through the use of social media, spreading ads throughout platforms such as Facebook and twitter, as well as selling products to grocery and convenience stores for people to see and buy. Id probably try to advertise my product through social media platforms similarly to this magazine.

Digital Magazine Distribution - National Geographic Traveler

National Geographic is an American pay television network and flagship channel that is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society, with the operational management handled by Walt Disney Television. National Geographic Travel is an even smaller part of this large conglomeration of companies that has been published since 1984 and publishes 8 issues per year. As it is handled and controlled by multiple larger partners, it can be advertised across varied sources of media and across a wide and varied viewer base. It has been published in many nations across the world including Armenia, Belgium/the Netherlands, China, Croatia, Czech Republic, Indonesia, Latin America, Israel, Poland, Romania, Russia, Slovenia, Spain, as well as the UK and US. National Geographic Traveler also has social media accounts on Facebook, Twitter, Instagram, and Snapchat. I would most likely incorporate the use of social m...

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